Marketing analyst - Lars Grove Mortensen

[Profile]
[Work experience]
[Education]
[Language skills]
[IT-skills]
[Contact information]

Dansk version: Marketing analytiker Lars Grove Mortensen

Marketing analyst

Proactive AP-graduate in Marketing Management and experienced analyst with an aptitude for business development and analysis with attention to detail. Excellent at interpreting data from various sources to drive optimizing improvements.

Work experience

2011-? (Current employment)	Marketing analyst at eBay Classifieds Group (dba.dk, bilbasen.dk, etc.) The tasks and responsibilities of this very exciting employment include: Responsibility for overall marketing tracking and analysis - with a proactive focus on continuously providing recommendations for optimizing the marketing performance. Defining and maintaining scorecards for the marketing efforts - and reporting on the results of campaigns and other initiatives. Forecasting website traffic and market developments - to serve as basis for both financial budgets and the allocation of company resources. Developing project descriptions and data foundation for optimizing the company's efforts in both search engine optimization (SEO) and search engine marketing (SEM). Responsibility for executing and optimizing online marketing campaigns, incl. Google AdWords, Google Display Netværk, Google AdSense and banner advertising. Contract negotiations for traffic-cooperation with other large websites. Ensuring that proper tracking is implemented and set up on marketing campaigns, websites and other initiatives - which includes responsibility for the company’s use of Google Analytics, Gemius Traffic and Gemius Explorer. Supporting colleagues from different departments in various topics concerning data manipulation, statistics and analysis. Executing large-scale customer surveys and analyzing/reporting on the results - including responsibility for executing the user-survey called “Net Promoter Score” (NPS)

2008-2011	Business development and marketing at Volvo Truck Center Danmark A/S Has been employed in both the aftermarket- and sales-departments. The solved tasks can be described as: Analysis on the performance of the individual branch offices and individual sales representatives - with a focus on proactive improvement. Optimization of the sales department's tools for analysis and reporting, including new proactive ways of evaluating the sales effort. Analysis of work processes and routines - focused on continuous optimization, i.e. by developing and implementing new administrative systems. Continuous development and implementation of new tools for easing the daily routines of salesmen, sales-support-staff and sales management. Marketing and promotion - including initial analysis, activities concerning the marketing-utilization of the company's website (www.volvotruckcenter.dk), developing/scheduling campaigns and evaluating/measuring results. Operational promotion - including work on designing printed advertisements and the actual implementation of developed initiatives on the company's website (and performing search engine optimization). Development of concrete initiatives for improving the sales effort, including tools for optimizing yield and sales time (i.e. by improving the qualification of sales leads), pricing strategies, strategies for advising customers on complex products (i.e. handling "choice fatigue"), etc. Find a letter of recommendation here >> (Unfortunately it is only available in Danish language)

2004-2008	Auto mechanic (apprentice) at SMC-Biler A/S (Volkswagen / Audi) It is my impression that my time as a blue-collar worker has affected me positively towards an effective, efficient and very solution-focused approach to my current tasks in marketing and business development. Find a copy of my 'crafts certificate' here >>

2001-2003	Self-employed marketing consultant Focusing mostly on the professional marketing-usability of the Internet, providing services as a self-employed marketing consultant under the business name WebSolut. The company also provided services related to developing, establishing and operating eBusiness / webstores. As an external consultant, WebSolut was also active in educating others in "the professional usability of the Internet" and especially "how to operate a business on the internet".

2001-2003	Business and marketing consultant at KGN Erhverv Danmark Providing consultancy in regards to marketing, distribution, web-shops and company formations. The job also included a certain amount of operational tasks - primarily concerning marketing. Find a letter of recommendation here >> (Unfortunately it is only available in Danish language)

2001-2001	Developer at Kongsbak Informatik Selling and developing solutions (primarily websites) for businesses and government institutions, including a large project for publishing research articles from Risø DTU (the National Laboratory for Sustainable Energy at the Technical University of Denmark).

1999-2000	Development and operations at M-A-X COMPUTERS ApS Programming and setting up a web-shop. Answering inquiries from customers and handling orders. Logistical work in regards to shipping sold goods. All on the very practical level.

Education

2011-2011	Global data protection and privacy A course by eBay Learning Forum (employee skills development). "As networking technology and Internet transactions rapidly advance, personal information is becoming increasingly mobile. The most confidential aspects of our lives can be shared around the world, without our knowledge, at the click of a 'Send' button or at the hand of an adept hacker. This is why we need to be increasingly vigilant in protecting the personal data of our customers, market research subjects, and employees who have entrusted us to do so. This course provides guidelines for understanding the principles, laws, and major issues regarding privacy protection to help companies keep that trust." Find a copy of my certificate here >>

2011-2011	Information security A course by eBay Learning Forum (employee skills development). "While computers and e-mail have made it easier to do business, they have also made it harder for businesses to protect their essential information and have increased the risk that information may wind up in the wrong hands. Businesses must implement a plan to combat this risk and enlist their employees to make it work. The eBay's Global Information Security (GIS) and PayPal's Information Risk Management (IRM) teams are eager to help [...] through education and awareness, which includes this course." Find a copy of my certificate here >>

2010-2011	Marketing, economics, sales and management at Business Academy Aarhus 3rd and 4th semester of the Marketing Management Programme The education is solely conducted in English as there are only a few Danish students in the classes - otherwise populated by nationalities from Portugal to Bangladesh. In addition to strengthening language skills, this thereby also improved the understanding of cultural differences and the international focus in general. Further information about this education can be found here >> Find a copy of my certificate here >> (English version) Find a copy of my certificate here >> (Danish version)

2010-2010	Negotiation - techniques, theory and operational application Taught by Mr. Søren Hilligsøe, author of the book entitled "Negotiation - The art of reaching agreement" and coach at negotiation-courses around Europe. The negotiation-course was an extracurricular activity at Business Academy Aarhus.

2009-2010	Marketing, economics, business law, statistics, entrepreneurship and management at University College Nordjylland 1st and 2nd semester of the Marketing Management Programme The education is solely conducted in English as there are only a few Danish students in the classes - otherwise populated by nationalities from Portugal to Bangladesh. In addition to strengthening language skills, this thereby also improved the understanding of cultural differences and the international focus in general. Further information about this education can be found here >> Find a copy of my certificate here >> (English version) Find a copy of my certificate here >> (Danish version)

2004-2008	Automobile technology and mechanics at Auto College Aalborg Further information about this education can be found here >> Find a copy of my 'crafts certificate' here >>

1999-2001	Business education at Aalborg Business College Sales, service, financial management, information technology, mathematics, social studies and business languages (Danish, English and German)

Language skills

	Danish Native language / mother tongue.

	English Fluent in speech and writing. Has completed an academical education and a course in negotiation skills - both solely conducted in English.

	Norwegian and Swedish Communicates on a reasonable level.

	German Basic level in speech and writing. Not quite impressing abilities. Have, however, been able to communicate with German customers and been able to find needed information in German language (i.e. in relation to diagnosing and repairing German cars). Would like to improve my German language skills.

	Cultural understanding It often takes more than language skills to reach a good level of contact across borders - the understanding of cultural differences is equally important! I have been an active part of exchange programs with such nations as Czech Republic, Austria and Italy. As a guest in these exchange programs, I have experienced the other nations' educational systems and I have been accommodated in private homes - which also provided firsthand experience with the private cultures of the hosting nations. My exchange partners have also been my guests, living with me as a host, while experiencing the Danish educational system. I have completed an academical education with only a few Danes among the fellow students - in classes populated by nationalities from Portugal to Bangladesh. It is my impression that these international experiences have given me a good insight to cultural differences - and the significant influence of individual characteristics.

IT-skills

	Microsoft Office (Word, Excel, Powerpoint, Access, etc.) Expert skills. Good intuitive understanding.

	Analysis tools Especially in relation to my marketing-experience, I have conducted a lot of analysis. I have, among other things, worked with Google Analytics, gemiusTraffic, gemiusAudience, Google Insights for Search, Google Trends and I have also developed my own tools for analysis (depending on the task and project).

	Graphic design and video editing Experienced user of Adobe Photoshop - in relation to designing promotional material, printed advertising, websites, etc. Experienced user of Adobe Premiere and Adobe Premiere Elements - in relation to editing video commercials and producing marketing-related YouTube-videos (the latter is my personal hobby).

	Programming Experienced with programming/developing information systems and dynamic web pages. I have, among other things, programmed an intranet-based ERP-system, which is today the administrative 'backbone' of the entire sales department at Volvo Truck Center - an effective and efficient tool for handling orders, distributing information, producing statistics and economic benchmarking, etc.

Contact information

You are very welcome to contact me regarding employment offers and related topics:

Postal address:	Frijsenborgvej 61A 8450 Hammel Denmark

Phone:	(+45) 25 31 79 01

Personal website:	www.grove-mortensen.dk

Facebook:	www.facebook.com/marketinganalytiker

YouTube:	www.youtube.com/malteraq

LinkedIn:	http://dk.linkedin.com/pub/lars-grove-mortensen/14/71b/481